Vector Gnosis Blog

A great headline can be the difference between having your free reprint article published once (on your own website…) and having it published hundreds, if not thousands, of times all over the Internet.

Sure, the content has to be worthwhile; it has to be helpful, informative, and not just a sales spiel. And there’s no denying that a well written article can be very compelling. But if your headline doesn’t cut it, the article won’t stand a chance. The best article in the world will never see the light of day without an effective headline.

Now, more than ever, article submissions need a good headline. But it’s not just the reader you have to worry about. In fact, the reader is secondary! When it comes to article PR headlines, your main focus should be the publisher.

You may think the requirements of a good headline haven’t changed over the years, but they have. Unlike headlines for traditional newspapers, magazines, etc., which target only the reader, article PR headlines target first the publisher, then the reader.

So how do you write a headline for an online publisher?

Here’s a few tips…

1) State your domain

No matter what your business, you can be sure that potential publishers of your article are inundated with information every day. Imagine hypothetical ‘Publisher Pete’. He’s the webmaster of a high PR site. He receives hundreds of article submissions every day. Additionally, he farms article submission sites (aka ‘article banks’, ‘article submit sites’, ‘free-reprint sites’) for articles on a regular basis. Because so many of the article submissions he sees are spam or unrelated, Publisher Pete is quick to dismiss anything that isn’t obviously – and immediately – relevant to his website. So make sure your headline signals the general subject area of the article submission, not just the exact topic.

2) State your argument

Every website has an agenda. Whether it’s to sell, persuade, or inform, there’s always an angle. When our friend Publisher Pete looks for free reprint content for his website, he wants something that complements his agenda. If he’s selling chemical garden fertilizers, he doesn’t want an article about the evils of chemical fertilizer. Nor does he want an article espousing the virtues of organic fertilizer. He wants an article promoting the value of chemical garden fertilizer. If that’s what your article is about, make sure the headline lets him know.

3) Don’t make empty promises

Sensationalized headlines may work in traditional media, but they’re not so effective in article PR. Few things frustrate an online publisher more than being lured in by a promising headline which turns out to be nothing more than hot air. For publishers who take the time to carefully filter content before publishing, empty headlines are nothing more than time-wasters. For publishers who are a little less meticulous, empty headlines result in a site which is characterized by disjointed, contradictory, low-quality content. Either way, the publisher isn’t impressed, so make sure the headline of your article is relevant to (and validated by) the body of your article.

4) Put yourself in the publisher’s shoes

Always think about ways to make the publisher’s job easier. It’s as simple as that. Brainstorm 5, 10, 20 headlines, then put yourself in the publisher’s position and ask which one you’d choose. That’s the best headline for your article submission.

5) Think about your publisher’s readers

Publishers want articles that readers will open. But remember, your publisher’s website may cater to an entirely different type of reader to your website. Whenever you find yourself thinking about your secondary audience (the reader), make sure you’re thinking about the publisher’s readers – not your own. That settled, you can go on to focus on regular audience-headline considerations such as making the headline attention-getting, targeted, and benefit driven.

Conclusion

With the emergence of article PR as a great way to generate a high search engine ranking, and the associated proliferation of article submission spam, the right headline is more important than ever. The important thing to remember is that you’re faced with a gatekeeper, and you need to address their needs first.

By following all the publisher-focused tips above, you’ll not only see your article published many more times, you’ll also see it published on more relevant websites. This will help both your ranking (because links from relevant sites are always the best) and your click-thru traffic (because the audience will be more relevant).

Happy headlining!

* Glenn Murray is an SEO copywriter and article submission and article PR specialist. He is a director of article PR company, Article PR, and also of copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit www.DivineWrite.com or www.ArticlePR.com for further details, more FREE articles, or to download his FREE SEO e-book.

The probabilities of scooping the Euro millions jack-pot is a remote 1 : 76 million but the possibility of winning a money prize is a fairly decent one : 24. When the jackpot is not won in a given lottery draw, it is carried forward to the following lottery draw which results in an ever increasing jack-pot value. Recent regulations brought in on the 09 February 2007 limit the number of consecutive rollovers to 11, with the jackpot rolling down to smaller value levels in the 11th lotto draw when the prize is not collected.

The Euromillions lottery or the Euro Lottery, as it is ordinarily acknowledged, gathers the lotto ticket receipts of the nine partaking European countries awarding a whopping Euro lottery jackpot. With the sum of countries joining the Euro on the increase, that will without question will lead to new states participating in the EuroMillions lottery. An increase in the amount of individuals partaking in the euro lotto results will result in a continuing increase of the already enormous Euro Millions jackpots.

The new regulations likewise initiated Euro Millions Super-Draw which happen twice yearly plus they offer jack-pots in the region of 100 million pounds. The difference with Super Draws is that the jackpot has to be collected during the week of the lottery draw; as a result, if there is no ticket matching, all the drawn numbers then the top prize will be allotted to the ticket holder(s) on the succeeding winning prize level.

Each participant has to choose 5 primary numbers from 1 to 50 and two Lucky-star numbers from 1 to 9. During the lotto draw, 5 primary and two lucky star numbers are then selected at random from two draw machines containing numbered balls.

If you are Memphis resident still stuck in the late 20th Century by using a dial-up Internet connection, now is the time to consider making the switch to DSL. DSL service providers give you blazing fast Internet access via your existing telephone line and do not require you to dial into their network. Therefore, you have a consistent connection and can surf the Internet or check your e-mail with the click of a mouse instead of having to wait for your phone line to connect to a remove server. Once connected via DSL, you’ll not only be able to navigate the Internet up to 100 times faster than dial up, but you’ll also be able to download songs in seconds, watch streaming video without interruption and send and receive big files via instant messages and e-mails in a fraction of the time of a dial-up customer.

DSL service providers can be found both locally and nationally, and it’s up to each individual customer as to which type choose to go with. Both have their plusses and minuses, but at the end of the day you want to make sure you choose a provider that delivers consistent service and top-notch customer support.

A DSL broadband provider will allow you to connect multiple computers in the same home to a single broadband connection, which is much more convenient and cost-effective than installing two or more telephone lines so that different users within the same household can have a simultaneous Internet connection.

Once you find a DSL broadband provider in Memphis that offers the prices and services you desire, make the call to get your DSL service set up today and see what you’ve been missing.

It has been written that public speaking is the number 1 fear, even above the fear of dying. Yet, speaking about a topic that you truly love can be a great experience. I host and produce my own television program in which I interview many best selling authors, experts and celebrities in the area of health and wellness. Before we are about to go on the air, many of my guests say to me nervously, “What questions are you going to ask me?” Or, “Are You going to ask questions that I sent to you?” Or even this, “Did you read the book?”

My response to them is to not worry about anything, just act like we are friends talking in your living room. That usually calms them down and we go on to have a great time sharing our thoughts about their book. The point I am attempting to make is to speak about something you really love to do and have fun doing it! If you do this one thing, speak about your subject that you are passionate about, it will be a lot easier than having to force yourself to pick a random topic and try to create a speech around that unintended subject.

For a lot of us, it is like working a job we do not particularly care for. Or being around someone or something because we are obligated to do so. What tends to happen in this situation is we end up resenting the person, job or subject we feel we are obligated to. I know many of you have to work to pay the bills, so if you are doing so, why not do something in your life that you love to do? Especially if you are branching out in the speaking world?

So, there two very important rules to begin this process. Rule number 1 toward becoming a confident speaker is to pick a topic about something you are passionate about. The second rule is to practice that speech until you are comfortable with it and go out and talk about it! Hey, what a concept! Talking about what you love to do!! You do it all of the time and perhaps you do not know that you talk about a subject because it is a part of your everyday life.

I suggest taking out a pad and writing down the things you love to do and talk about. Write these ideas down and you will be surprised at the outcome. You love and know more than you think you do. The demands and obligations of our life usually do a great job of making us suppress our desires and talents in favor of security. Take time for yourself and explore your wants, desires and passions and begin the process of exploring those things that drive you and in the same process become the confident speaker you were meant to become.

Learning to become a Confident Speaker while developing your speaking skills and making your audience feel great and informed about your topic is what becoming a confident speaker is all about.

Rey Ybarra is a top rated TV talk show host and lecturer. He produces the http://www.Confidentspeaker.com website and interviews best selling authors, celebrities and experts and his http://www.Healthexpotv.com and http://www.OptimalHealthTV.com TV and Internet TV shows continue to lead the way in producing streaming media programming. He produces Internet TV programming from some of the major health and wellness expos in the world! Rey lectures at some of the biggest expos in the world on the importance of streaming media. Rey is considered by his peers to be one of the most prepared, talented and passionate talk show hosts.

The best marketing article tip I have ever come across is so powerful that it grew my blog traffic by 300% in about 72 short hours.

So why would I want to share it with the world? Why not just be human and keep the best article marketing tip to myself?

To start with, sharing my article marketing tip with others will put me in my prospective customer’s best books and yet it will not affect me or my continued use of this valuable secret in any way. Secondly a vast majority of the folks who read this tip will do nothing about it, anyway. That is the really sad part. They’ll agonize over whether or not it is possible for them to do it. They’ll keep on putting it off and opting instead to spend their hard earned cash to drive traffic to their sites or blogs rather than use this articles marketing method that is free. And that brings us to the other reason why most people will do nothing. It is because the vast majority of folks out there do not believe that anything of value can come out of a free service or tool.

Most folks have a small archive of content stored away somewhere. It could be content at your site or blog, or even some articles you emailed out to a safe list a while back when you felt it was the best marketing to do for your site. It is amazing how large a volume of useful stuff you can find by simply going through your PC hard drive, email and wherever else you archive stuff.

Locate these articles and turn them into the best marketing weapons for your site by sprinkling high traffic non-competitive keywords all over them, including the headline. Next find a high traffic articles directory and post your batch of articles there. I posted a batch of about 25 articles in a space of 72 hours to one articles directory and I got the best surge and increase in traffic I had ever gotten from any marketing effort.

Each article can have as few as 250 words and it should not be too difficult to break up longer articles into 2 or three 250-word articles. Especially when you sprinkle keyword phrases all over them. What’s more, it should not be too difficult to put together 15 to 20 articles that have the potential of giving you your best marketing results ever.

Get more information now to help you grow your traffic overnight using articles. See my articles marketing blog or get my high value email newsletter on the same subject, send a blank Email Now to get it Free. This is a limited time offer.

Having Dyslexia simply means one must beating reading difficulties. Medically, dyslexia translates to say that a person who is very smart in most areas and who is provided educational and training resources, repeatedly demonstrates difficulty reading. It certainly does not label a child is slow or stupid, just the opposite! Via its scientific definition, Dyslexia shows exclusively in intelligent humans and sometimes out-of the box thinkers. Despite how dyslexic people might be, they have a hard time reading as children and even adults. A few potential indicators of dyslexia related reading difficulty include instances like labored-reading on even phonetically simple passages or a ongoing struggle figuring out new words alone, or just faking reading in general. If a child isn’t keeping up with peers, dyslexia could very well be a a cause. Struggling with reading and comprehension due to dyslexia could contribute to troubles and stress in science and math. What’s in store after learning one has dyslexia? Can a student with dyslexia ever read easily, and understand the encoded symbols he/she sees? Might a dyslexic adult develop phonemic awareness to reading fluency? Definitely. Sally Shaywitz, nationally-recognized Dyselxia researcher and co-founder for the Center for Dyslexia at Yale in the best selling book Overcoming Dyslexia. However, there is a quite a few of disorders that are overlapping in students with dyslexia. These conditions will typically be pin-pointed by a qualified speech-language pathologist or dyslexia evaluation.

Graduation Hats

Graduation ceremonies are important part of the students’ life, since it marks the end of one thing and the start of something new. The students should look their best during such ceremonies. The graduation attire will not be complete without the graduation hats. The type of hats worn depends on the field of study the graduate is graduating from. The type of graduation hats worn by graduates in elementary, high school, universities as well as those who have received home schooling, depends on the color of gown worn. Most education institutions prefer that graduates wear black gowns and hats. However, the color of the hats will depend on the school’s requirements. The hats are normally square in shape with a tassel attached at the center.
The graduation hats also depend on the type of degree one is receiving. In universities, graduates receiving masters or doctorate degrees wear different hats from those graduating with bachelor degrees. Hats worn by undergraduates are in one color while those worn by those graduating with advanced degrees have more than one color. The hat is also available in different sides depending on the tradition of the school. One can be able to buy four, six, or eight sided hats.

GraduationSource, a leader in graduation regalia products since 1960.

Thousands of articles are published daily and immediately become shareware
for those who enjoy the privileges of using them as content on their websites, in e-zines, blogs etc.

The downside for some authors is that many such articles are stolen and
re-published under the thieves own names and copyright notices.

Often entire articles including the original title are infringed. In other cases
it may be a single sentence or paragraph.

In the print world it can be easier to track down an infringer by following a
paper trail but the vastness of the world wide web poses a more difficult task.

- – How to help protect authors rights – -

(1) The best way of protecting you works is to registered it with the U.S. Copyright Office, Registration gives an author legal means of pursuing an infringement.

Copyright forms are free for the asking and the fee for a single copyright is $30.00. Collections of multiple articles can also be copyrighted for one fee.

There is a practice of sending a copy of your own work to yourself and sometimes called a “poor man’s copyright. “There is no provision in the copyright law regarding any such type of protection, and it is not a substitute for registration.

www.copyright.gov

Copyright Office

The Library of Congress

101 Independence Avenue, SE

Washington, DC 20559-6000

202) 707-3000

Copyright Infringement Remedies

http://www.copyright.gov/title17/92chap5.html#512

(2.) Use the Search engines such as Google or Yahoo and type in the title of one or more of you articles and see what comes up. This can give you feedback of other articles that may closely resemble your own works.

(3.) Join others and become an article writers vigilante, thus if you come across the same content with two different authors shoot off a note too both
and maybe the bad guy will repent and the good guy will benefit.

This above is not intended as legal advice but rather as an insight into copyright infringement. For expert assistance consult an attorney.

Copyright 2006 by Robert Wardrick All Rights Reserved

Robert Wardrick is host of http://www.robertwardrick.com a small business
advocacy and co-host of http://www.capcitymall.com a cyberspace mart.

In a fast moving world, there are two key drivers that have skewed the business landscape over the last few years; competition overload and information overload. Both create commercial clutter, which means it’s very hard to get noticed in business today. The surplus society tells you there are too many similar companies with too many similar people, with similar experience and similar qualifications, selling similar products and services to similar clients and customers for similar prices.

How do you cut through? If you’re in sales, your fight is on two fronts – expertise and trust. Added together, they make your credibility. When you have credibility, it shouldn’t be too hard to win the business you need to. And you make yourself credible by building relationships; by getting seen, known and trusted by the people that count – your contacts, customers or clients.

The problem is that we’re all too busy. My ‘One Step Removed Rule’ applies to business interactions today. Sales professionals now do coffee when they should do lunch, phone when they should meet, email when they should phone and text when they should email. Yet in my years as a professional networker, I’ve failed to find anyone who could build a better relationship by phone and email than I could face to face.

Phone and email have done more to enhance sales than any other tools. Yet the fact remains that nothing is as powerful in closing as a face to face meeting. So let’s go through a few practical scripts and tips that can secure you that all important ‘one to one’.

To start with, you must understand that a meeting is the ‘ultimate in business contact’. It’s anywhere from five to 105 minutes of quality, personal, focused and hopefully uninterrupted time with a potential new customer/client. That’s gold dust, and depending on your sales process, it must be the aim of your key interactions.

How do we get our prospects to agree to this? We need a few different approaches dependent on how and when we’re asking for the meeting. For instance, when you’re out networking, you should rarely ask for a meeting straight away. To do so often puts you in ’selling mode’, and networking is not selling. If you connect with somebody, and feel they might have problems you can solve, you first of all ask permission to call. Here’s a few phrases I use;

Depending on how you currently ___________, we may be able to help you. Would it be okay if I gave you a call next week to learn a little more about your situation?

You mentioned earlier that ___________. I’ve just solved a similar problem recently for one of my customers. How would you feel if I called you next week to see if I could do the same for you?

You say that ____________. I’ve got a couple of ideas on how I may be able to help you with that. How about I give you a call next week so I can find out a little more about your company?

The traditional ‘introductory cold letter’ or referral puts you in a similar position of using the follow up call to secure the meeting.

To Meet Or Not To Meet?

Depending on what you sell and the way you sell it, ‘to meet or not to meet’ is ultimately your riddle to solve. It’s certainly easier to sell face to face than the phone because your prospects are further down the road of commitment and closer to closing. The face to face interaction also allows you to use all means of communication at your disposal, which can make you more influential and persuasive.

That said, there is an argument to take the call as far as you possible can, so all that’s left to do when you actually see them is signing the deal. We can make more money, but not more time, so if you can prove value and gain commitment there and then, there is no reason to meet. Some deals can actually be done on the phone. If they are in the right place at the right time, with the tight need and the right budget, why not? No sense in going for a meeting needlessly!

So when you make that follow up call, your primary objective might be the actual sale, although it is usually a meeting. At the very least, your call should give enough information and benefits to arouse them and inspire them to know more. Any overselling or overburdening with costs, features and closes could induce resistance and allow them to make a ‘no’ decision while they’re on the call. Here’s a few strategies for creating the impetus to make a meeting both welcomed and logical;

Herding

By mentioning other customers/clients (either specifically or generally) that you’ve helped or worked with, you use the power of social proof through third party endorsements. If their competitors have used you, they’ll be mindful of being outside the herd.

John, we’ve had success with a couple of companies just like yours that has allowed them to __________.

Julie, we’ve done some very interesting things with XYZ company that has resulted in __________.

Due Diligence

It’s good to be armed and dangerous. By learning something about them before the call (either from your networking or your research), you can use phrases like;

Amanda, we know you’re looking for more clients…

I spoke to someone that uses your products and he said how you pride yourself on your technology…

You mentioned that you’re expanding at the moment…

It says on your website that you pride yourself on customer loyalty…

This shows you were listening and/or that you’re serious about doing business. You’ve taken some time and effort to get to know them, and that can only be a good thing.

Generate Interest

Someone has to see a reason to talk to you before they meet with you. And if they do agree to meet, it will only come on the back of concrete benefits, hooks or incentives. Think what it would take to meet if you were them. One way to engage is to ask meaningful questions;

The reason for my call is I’ve worked with a number of others in your industry, helping them to achieve __________ and depending on what you currently do with your __________, I might be able to help you in a similar way.

I wondered if I could ask you a couple of questions about the way you _________, as we’ve provided some pretty innovative solutions for a number of other organisations like yours and helped them avoid __________.

Oversell At Your Peril!

Telling them you can heal the world, save them millions or solve all their earthly problems might raise credibility issues! Art Sobczak, one of the world’s greatest experts in winning business by phone, advocates the use of ‘weasel words’. These under promise so you can over deliver. A few examples;

I’ve got a couple of ideas on how we could get you more clients…

Depending on what you’re doing with _________, there may be a chance we could ________.

If you _____________, then I might be able to help you __________.

Ask

If you don’t ask you don’t get! Having generated interest, they hopefully want to know more and perhaps see you to take things to the next level. It’s rare they’ll actually ask you to come in, so you’ve got to ask the courageous question. This is often easier if you’ve scripted out a few great things to say in such a situation. Here are a few;

Jim, I’m thinking it might be nice to chat this over together. Have you got your diary there?

I’m just wondering if it’s best we meet. What do you think?

I’d be happy coming over to see you if you think there might be something I could help you on with _________.

I’m coming to _______ on Thurs. Would it be okay if I popped in to show you what we did to help a company that had exactly your problem?

We could talk through a few ideas, but how would you feel about getting together for 20 mins and seeing __________ in action/for real/close up?

Ending 1

If you can see the whites of their eyes, you can be more persuasive and take the relationship deeper in a shorter space of time. You can build trust and rapport if you can get them one to one, and give yourself the best possible chance to solve their problems. And that means more sales!

Ending 2

Never underestimate the power of a meeting. It builds trust, rapport and commitment better than anything else. People buy people more than they buy phone calls and emails. So get out there, meet people face to face and give them every opportunity to like you and buy your solutions to their problems.

A Backgrounder on Naveen Jain Naveen Jain came to the United States in 1982. After some time, he found himself working in New Jersey. In seven years, he was headed west, to work for no less than Bill Gates’ Microsoft Corporation. Earlier, Naveen Jain had just finished his postgraduate degree at the Xavier Labour Relations Institute, miles away in Jamshedpur, which is an industrial city in Jharkhand, India. At Microsoft, Naveen Jain had his hands full with operating systems and other applications. In the end, he acquired patent rights for Windows 95 and Windows NT. He also worked in the MS-DOS team, and later on, took part in launching The Microsoft Network (MSN). At present, Naveen Jain has gone through two business ventures. The latest is an info-commerce company called Intelius. Based in Bellevue, Washington, Intelius sold background reports, criminal checks, people search reports, neighborhood reviews, and identity theft safeguards to commercial and individual consumers in and out of the state. He founded this company in January 2003. Not far from Intelius’ offices is InfoSpace, which Naveen Jain launched in March 1996. The startup generally consisted of web content developers who catered to such clients as Lycos, AOL, and MSN. Naveen Jain has since given up the reins of the company, but not before accumulating several honors in the company’s behalf. In the late 1990s, Information Week predicted Naveen Jain would be one of the six “People Who Would Change the Net.” Red Herring Magazine even declared him one of 1997’s best entrepreneurs, alongside Jeff Bezos and Sir Rupert Murdoch. Eventually, Naveen Jain landed in Forbes Magazine’s list of the 400 Richest Americans in 2000. Meanwhile, Intelius helped Naveen Jain earn an Ernst and Young nomination for Entrepreneur of the Year in 2006.