Archive for December, 2008

Keep in Mind When Submitting Free Articles

Wednesday, December 31st, 2008

When you submit your article to free article databases, your
article could end up on any website. It could land as few as 5
websites to as many as 200+. Sounds great for exposure but there
is a down side. Websites that may have nothing to do with your
article’s subject may post your article. Why? The more new
content added to a website, the more a search engine will crawl
it. That means more exposure for the website and possibly for
you. For some, it doesn’t matter because the more places online
the better. Just be careful because you may end up on a website
you don’t find appropriate for your subject or for yourself to
be on.

Salespeople-How Many Hours Can You Hack It On The Phone?

Wednesday, December 31st, 2008

In one of the “Dirty Harry” movies, Clint Eastwood quietly says, “A man must know his limitations.”

Very true, and this definitely applies to phone work, whether you’re prospecting, appointment setting, or closing deals.

It’s not a topic I think about all that much, but it coursed through my mind tonight, as I was developing a prospecting campaign that I intend to execute, myself.

I think people have different fatigue settings, but they’re unaware of them.

For me, doing outbound calling for an hour, and I mean a solid one, without breaks, is no big deal. In fact, I just start warming up, getting my phone voice strapped on at the half-hour point.

Two hours, with a quick break in there, is also comfortable.

And that’s it; my current sweet spot, and no more.

So, my campaign will entail two hours of outbound for a month, and I expect it will yield optimal results for me.

I realize it’s not practical to have two hour shifts at my clients’ sites, so at minimum, we schedule four hour sets for their employees. But when I started doing outbound selling for Time-Life Books, we worked only 3 hours per night, and 4 hours on Saturday morning, and it was ideal for college students.

The phone can be a grind, and I’ve never recommended eight-hour shifts. The productivity plummets dramatically, I’ve found after five hours.

You should experiment; especially if you’re an independent businessperson, or you’re in sales and are permitted to allocate your time as you wish.

By the way, if your tolerance level is only an hour or two, it’s not wimpy to acknowledge it, and act accordingly, because, after all, Dirty Harry is right!

Dr. Gary S. Goodman, President of Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone® and Monitoring, Measuring & Managing Customer Service, and the audio program, “The Law of Large Numbers: How To Make Success Inevitable,” published by Nightingale-Conant. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC’s Annenberg School, a Loyola lawyer, and an MBA from the Peter F. Drucker School at Claremont Graduate University, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations in the United States and abroad. He holds the rank of Shodan, 1st Degree Black Belt in Kenpo Karate. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com.

Making sales online is easy, isn’t it?

Wednesday, December 31st, 2008

You’ve read the book, seen the ads, heard the rumors. Making money online is easy, isn’t it?

Well yes, it is. Maybe.

There are a lot of people who get seduced by the big idea that all they have to do is sign up for an affiliate program, throw up a quick, free website and sit back on the beach waiting for the cash to flow.

It ain’t like that.

Maybe if you have a ton of experience you can automate everything to the point that you need to do very little. But that isn’t the road a beginner can tread.

It is said that one in twenty people who set out to make a profit online actually manage to see a return. Most disappear without trace after spending their, often vital, last cent on hosting or ebooks or programs.

But it doesn’t have to be like that.

The problem is not with the Internet, but with people’s attitude towards it.

Two people can buy any of the famous ‘guru’s’ program on the same day. One may make a $1000 a month and think the sun shines from the guru’s every word (I cleaned that up). The other may not make a dime and retire believing he was scammed.

Both are wrong and both are right. It isn’t the program that works, it is the operator. Some things just don’t work for some people. Maybe their attitude is wrong. Maybe they try to change things. Maybe they truly believe they are following the rules, but actually are bending a few. Whatever the reasons, these people won’t believe that the problem is with them It must be the program. They were scammed.

In all of my talking with people who are making money, there are three key traits that they have in common:

1. They truly believe in themselves 2. They are not afraid to change course 3. They don’t give up

You have to believe in yourself to achieve anything. If a man says he can and another says he can’t, they are both right.

If at first you don’t succeed, reinvent yourself. This is vital in Internet marketing. Test, test, test. That is the key that unlocks the door of success online. Nineteen times out of twenty your first idea won’t make money. So what do you do? Give up? No! Learn why and move on.

There are many ’secrets’ out there – most of them are free if you know where to look – that will tell you how to target your audience, which product to sell, how to get traffic, how to write great sales copy, how to create your own products, how to automate your business.

But the biggest secret of all is this: you have to be willing to learn.

I started out online less than a year ago. My intention was to build up a newsletter, create a useful and resource-filled website, provide an online shop- window for my offline consultancy business, and, maybe, make a few dollars to cover my costs.

I have achieved all of that. I don’t try to, or profess to make a fortune – that was never my intention. But almost as a by-product of doing what I love – writing, teaching and helping others – I generate a steadily growing income – currently about $250 a month. Enough to cover my costs and show a nice profit.

I’ve got to this stage by learning everything I can. I read endless reports and ebooks, spend time in forums, and, most importantly, learn from my own experiences.

Nobody can tell you how to do it. They can tell you how they did it. You have to do the rest.

PERSPECTIVE

Monday, December 29th, 2008

So…! Maybe I can’t have you

Maybe I never will

But if I think of it this way:

“You’ll never have me…

And you won’t know what you’re missing…

With all the brand of lovin’ I can show”

Hah!

It more than makes up for all the times

That I’m sorry you can’t be mine.

About the Author: WILLIAM B. RAMOS, is a hopeFULL romantic who looks like De Caprio in dreams but appear to be like Superman in ‘wheels’ [Christopher Reeves, that is],… but his conquest for love everlasting & that one true thing will never for he believes in,… magic! [Cheesy, huh?!]

Source: www.isnare.com

Short Story Writing Tips – Is Your Character Struggling?

Sunday, December 28th, 2008

A story where everything comes easy to the character is a very bland piece of writing – and not a very believable one either. Short stories, in a way, reflect real life.

The characters are real because the characters we think of could be someone in the world. The emotions are real because human beings feel. Some situations and events are real because they could happen in real life.

Even if you were to write a story, which contains elements of fantasy such as in horror or science fiction, some of the above may not reflect real life but the reader will adapt them with things he can compare to or understand in real life. An alien or vampire he will understand in human terms, a trip to the moon will be compared with an exotic trip overseas.

We think like humans because that’s the only way we can think and everything around us we adapt to our human way of thinking.

Getting back to your character struggling…

Characters have to struggle to achieve their goals because we struggle to achieve our goals. The more worthwhile the goal, the harder it is to achieve, and the more struggle it takes – nothing worthwhile ever comes easy.

Before your character can achieve his goals, he has to overcome many obstacles, obstacles you will place in his path. When after everything he does achieve his goals then the resolution of the story will be more satisfying because the character paid his dues and is now receiving what he has worked towards.

Your story doesn’t have to have a happy ending though.

Your character doesn’t have to achieve his goals. Yours could be a story with an ironic twist, where after all the hard work and struggle, he achieves nothing or gets something he didn’t want. Both endings will be satisfying to the reader because the character struggled.

And although the reader might be disappointed that the character didn’t get what he wanted, he will be disappointed for the character and not in your story.

About the author:

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Besides his passion for writing, Nick Vernon runs an online gift site where you will find gift information, articles and readers funny stories. Visit http://www.we-recommend.com

Developing a Sales Philosophy Based on Your Individual Sales Style

Saturday, December 27th, 2008

• This is an extremely important point and that is–every adult has adapted a style of communicating with people.

• That is some people are very dominant-some are very laid back, etc.

• I’m sure some of you have thought, “How can the telephone solicitors do their job or bill collectors for that matter–I could never deal with people that way.

• That is what I’m getting at-whatever your style is and if you’re a successful salesperson then people must like the way you are—Don’t try to change it—that is not to say you can’t learn to work smarter, harder or improve, but basically stay with who you are. It’s the only way you’ll be really happy.

• The other side of the coin is that say you are low Key-some people will take that as being weak and try to run over you–you don’t need to let that happen.

• If you’ve established in the first few minutes of meeting with them that you really know your stuff (product knowledge) then that should be enough.

• Please realize and this was hard for me that there are people you simply won’t be able to deal with. Let it go and don’t worry about it—try to refer them to another person whose personality fits theirs better.

• Very importantly, this doesn’t mean that whatever our style is we can’t improve on it.

• That is not what I mean by style, I mean don’t try to change your basic personality.

• If you are not a successful salesperson then it can be put down to work habits, not enough product knowledge, not enough energy level, but those are different matters.

• I’m assuming you are a good salesman, have good work habits and energy level. We are talking about communication here. The core of this is how do you communicate with other people. If you are effective, you certainly don’t need to change to sell Real estate.

• You will have to learn the craft, but at the end of the day it will still be you selling and listing homes and property.

• Last, I have found that most successful REALTORS find their groove or niche or even rhythm to being a successful REALTOR and then build on that.

• Further I have found that the majority of them are pretty well based, happy people and easy to deal with. There are exceptions of course, but in general this is a good, comfortable business to be in.

Past Marketing Director for CBS network-Fender music division, covering National and International markets. Sales manager and Vice President for IMC-distributors of AKAI. President, Studiommaster, worlwide company in the recording industry. Basically, I have a strong International marketing and business background. Most recent Sales Manager for Coldwell Banker Schmitt Real estate Florida Keys. And owner of Florida Real Estate Network-an information website for people relocating to Florida at http://www.flarren.com

How to Use Textpad to Write Articles Faster

Friday, December 26th, 2008

It’s a good idea to use TextPad because all opt-in ezine publishers want your articles without any formatting. Also, for any email exchange, you need to put your article in the body of the email, not an attachment. Most Online readers who don’t know you will not open your email, and people who do know you want it this faster, easier way.


Textpad is a shareware download from http://www.textpad.com. Shareware means you can use it, fully functional, but you are expected to pay for it if you use it a lot.


The very first thing you should know about Textpad is that it is a PLAIN TEXT editor. That means there is absolutely no formatting like bold, underline, or italics. One of the benefits of this program is that it can wrap you articles at 65 chanters across fast and easily.


Textpad is straightforward and easy to understand and work with. Here’s how to set up the program to make your articles. At www.textpad.com


First, click on the “Configure” menu, then ‘Preferences….” then under the General page uncheck “Allow multiple instances to run.” Doing this makes it so that TextPad can’t be run twice at the same time. Check the box next to “Allow multiple files in command line.” This allows you to open multiple files at once.


Next, click on the plus sign next to the words “Document Classes.” Then, click on “Text.” You will notice a little to the right a bunch of settings. These are the settings to make your articles wrap. First, check “Word Wrap Long Lines,” underneath that click the circle “Save with hard breaks.” Finally, underneath the white area put a check mark next to “Word break at column numbers:” and fill in the text box with 65 or what ever number you want (for article purposes 65 is the best way to go).


Press OK and you are done!


To do a word count to your articles, simply highlight your entire article, right click on it, go to properties and remember the number under the “Selected Column” in the “Words:” row. Most opt-in ezines want the word count.


TextPad can do a lot more than just wrap your articles for you. You can sort a list of email addresses in alphabetical order, send your own ezine out without expensive services, opt-in and opt-out subscribers, find and replace, spell check, and much more.


This is the one program I wouldn’t be without. It makes article submissions and marketing my business through sending out my ezine so much easier and faster.

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including “Write your eBook Fast,” and “How to Market your Business on the Internet,” she offers free help through her 2 monthly ezines, The Book Coach Says…and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com

Online Gaming Keeps Gamers at Home

Friday, December 26th, 2008

Almost all bettors may recently have read the slogan “offshore sports betting” by now, but a few maybe aren’t altogether sure what it conveys. A foreign betting web site primarily functions outside the administration of a single state on the other hand it can mean a live gambling website which should have its main servers within the boundaries of a land where PC accessible gaming isn’t unlawful. To summarize therefore, it is a gaming web site functioning extraneous to the area of the patron. Internet gaming webpages are mainly modulated by 3 structures. These are named OSGA (the Offshore Gaming Association), the IGC (Interactive Gaming Council) and the Fidelity Trust Gaming Association FTGA.

The Offshore Gaming Association is in fact an autonomous “watch-dog” federation which currently regulates the modern overseas sports gambling trade in an enterprise to also grant gamers an avenue to swiftly identify reliable businesses to play games with. The agency attempts to protect consumer’s rights, additionally they don’t levy any particaption costs.

The Offshore Gaming Association is a highly well-qualified not to mention objective third party agency who voice non-biased judgments, founded on your comments, impartial research, chats, insider advice also provides industry information.

The IGC is a non commercially driven council. The organization was set up to allow a platform for interested parties to talk over concerns also to collective interests in the world-wide web-based sports gaming industry, to ensure just and dutiful business guidelines and procedures which enhance end user certainty in internet based wagering commodities and benefits, and in addition to function as the sports gambling trade’s inclusive strategy adviser and the Interactive Gaming Council functions as an info base of operations.

The Interactive Gaming Council has worked up a regard for stimulating honesty, equity also plausibility via the rigid ethical code it exhibits, and its allure for ethical businesses. The Interactive Gaming Council regularizes overseas gaming by means of recommending a characteristic ten-point operational code and also bills betting business concerns fees for displaying the council’s logo. Dissatisfied gamblers may, if they need to, mention their conflicts to the Interactive Gaming Council.

The FTGA was established in order to present a standard to raise the actions of on-line gambling operations. The Interactive Gaming Council understand that conducting business with websites of good standing, they are able to put together a coalition of the fairest and professional overseas betting businesses in the world at large.

To recapitulate, these are governing bodies that co-ordinate the practises exercised by computer accessible sports gambling and which should function to relieve a few of the trepidation because of insecurity held by betters. Networked betting websites are completely harmless, in as much as private data shouldn’t be requested and the remuneration not to mention the betting odds are mostly equivalent to a standard Vegas-style sports bet. They get rid of travel time, but nevertheless keep of a Vegas gambling casino, however nowadays you are enabled to wager in the comfort of your own home.

bet create sports

Superchery

Thursday, December 25th, 2008

The best way to cheapen anything is to overuse it …

I recall a sports clip from many years ago, where a veteran basketball player near the end of his career was reminiscing about his prime and comparing it to the supporting-cast status he was about to assume with his latest team. He made a comment along the lines of “I’ve been a superstar; it’s fine with me if I don’t have that role anymore.”

Perhaps he thought he was being humble. For my part, I thought that if I didn’t remember him from a fairly illustrious college career, I wouldn’t have picked him out of a lineup of one.

Superstar?

This word took flight in the 1970s, as far as I can tell. It was originally intended to draw a distinction between well-known people and really well-known people, usually from the sports or entertainment industries. However, I think most would agree that the term reached its zenith when Andrew Lloyd-Weber and Tim Rice affixed it to the title of their most famous rock opera, ‘Jesus Christ Superstar.’

Admittedly, a reference like that set the bar quite high for anyone else who might want to be affiliated with the designation. But to me, this is the way it should be.

For the past decade or so, especially in the USA, ’superstar’ has been so watered down that even pop dictionaries have begun to pull back on its significance. Any notable of the moment seems to qualify. However, for the most part, unless they’re like the basketball player mentioned above and actually believe the hype, they’re not the root of the diluted definition.

That distinction is reserved for our contemporary wordsmiths, the writers and broadcasters of our time.

There’s a reason such a seemingly innocuous bit of pedantry merits notice. The Longer Life site promotes factors which can improve your quality of living. To me, that implies that certain standards of competence must be maintained. In the bell curve of daily existence, there must be sentinels whose very actions exemplify and maintain quality in their area of expertise. This is how a culture advances.

The impact of wordsmiths in any culture is enormous. Not only do they chronicle every aspect of it, they influence its nature and perceptions. The prominence of their vocations ensures they are very aware of these realities.

Thus, there should be little or no tolerance for rendering the tools of their trade — words and grammar — in diminishing contexts.

Thus, in this instance, a ’star’ is recognized by anyone who follows his profession. A ’superstar’ is recognized by anyone. David Beckham is a superstar. So is Michael Jordan, Babe Ruth, Wayne Gretzky, Humphrey Bogart, Marilyn Monroe, Elvis Presley and Maria Callas.

So is Ernest Hemingway.

His work is proof that it’s not the tools you use, but how you use them. He’s what Hunter S Thompson and Richard Farina almost were. More importantly, he did his part to keep the bar raised high.

That Hemingway immersed himself into every aspect of that word is a backhanded tribute to his zeal for both his times and his craft.

It’s what we should expect from a superstar.

J Square Humboldt is the featured columnist at Longer Life’s website, which provides information designed to improve the quality of living. He’s at longerlifegroup.com/cyberiter.html

Is Your Book Selling Well?

Tuesday, December 23rd, 2008

If your campaign isn’t doing so well there might be a million reasons why. Everything from the book cover to the timing of the book release could affect sales. But there are a few other components that could affect sales and actually cause a campaign to fail that has the potential of being successful.

Overextending too early: book campaigns are marathons, not sprints. This is an especially tough one for authors because they spend so much time writing the book, the last thing they want is to wait even longer for it to be successful. The real truth is, much of what you’ll do in the first 90 days of a campaign is seed planting and sometimes it can take months for those seeds to germinate. The key to success is to pace yourself, but I’m not just talking about pacing your to do list. I’m also talking about pacing your budget. It’s very tempting to blow your entire budget the first few weeks of a campaign. There are so many things you can do, and so much of it is enticing you and tempting your wallet. Plan a budget and stick with it, no matter what and make sure you have a bit to splurge on something for your marketing plan six months after your campaign starts.

Media too early: I cannot express to you how significant this is. Getting media interested too early (i.e. before the book is done) can be the kiss of death to a campaign. Why? Well first off you have nothing to sell, and second it’s often tough to dip into that media well twice. Give some serious consideration to how much effort you want to put into pushing the media portion of your campaign before the book is done. Now this might seem like common sense to you but again, it’s enticing to connect with the media early and there are so many marketing programs that offer “early exposure.” Early exposure only works if you have a platform or some other funnel to drive sales to you, your business or your site. And never, ever consider doing media if you do not have a Web site.

Not having a blend of marketing options: Many campaigns are very vanilla. By “vanilla” I mean one- sided and often, boring. Any good campaign is a blend of different marketing components for example: speaking engagements, virtual promotion, and bulk sales. One of the reasons this works so well is that a campaign that is just focused on media can be pretty discouraging, especially given the response rate of most media outlets. If you’re sitting by your phone waiting for a producer to call, it can be a pretty long wait, but if you have a lot of irons in the fire you’ll find that with a lot of things brewing, a lot of things are happening. It’s not only more effective, but more rewarding and will help keep the momentum going on your promotion.

It’s no secret that there are a lot of things to consider when marketing a book, and often times it’s just a matter of staying at it, keeping your focus and making sure the targets you’re going after are realistic both in demographic and timing. Pacing yourself and your expectations can keep your momentum going and your book marketing on track!